A virtual mentor trained by a neuroscientist. She listens, organizes
your thoughts and brings clarity in the app you already use every day.
Some days your mind races, your body feels heavy and decisions grow bigger than they should. EITA was born to help you pause, name what you're feeling and take the next step more calmly.
She helps you breathe, name what you're feeling and find one small action for right now.
Talking to EITA, you organize your thoughts, prioritize what matters and get your clarity back.
No rush and no judgment, she holds space for what you bring and helps turn weight into a next step.
After more than 7 years of development, EITA was born to be much more than an AI tool. She's your personal mentor, trained to help you unlock potential, overcome challenges and reach your goals.

Demonstrations of how EITA can help in different everyday moments.
When anxiety hits out of nowhere, EITA doesn't drop canned phrases. She investigates what's happening in your body and head before pointing to any way forward.
Most chatbots accept what you say and move on. EITA makes you stop, reflect and name what's going on. That's the foundation of Anaclaudia Zani's methodology.
You chat with EITA exactly like you chat with anyone. In the app, on WhatsApp, on Telegram or in your browser. Available anytime, no judgment.
Monthly, quarterly or annual. All features in every plan. Cancel anytime.
Download the app, save the contact on WhatsApp or Telegram, or open it in your browser. Wherever you are, EITA arrives in 60 seconds.
Tell her how you feel, ask for reminders, set routines. She learns from you and gets more personalized every day.
More than 7 years of research with neuroscientist Anaclaudia Zani, based on empathetic listening and emotional rationalization.
She remembers what you talked about yesterday, last week, last month. Your story doesn't restart from zero every chat.
Set routines and check-ins. She reaches out when she promises to, without you having to remember first.
Full LGPD compliance. What you share stays between you and her, always.
Anaclaudia Zani is a neuroscientist with over 20 years helping executives, entrepreneurs and families unlock their true potential.
Throughout her career, she noticed most people only sought help when already at their limit. That's where the idea of an accessible mentor, available any time, trained with her clinical methodology, was born.
Your best friend never off duty, quick to reply and unbothered if you tell the same story again. She listens with patience and helps you reframe everything within your context.
The impact of combining technology and accessible emotional support for every Brazilian.

A história de Anaclaudia Zani, que estudou psicologia e neurociência para entender o sofrimento mental que atravessava gerações da sua família, e de como esse caminho virou a EITA. A reportagem também testou a ferramenta.
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Sem substituir terapia, a ferramenta já trocou 500 mil mensagens com usuários em busca de alento.
Read full articleCom IA, RHs já podem resolver o custo anual com saúde mental, e a EITA aparece como protagonista do movimento.
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Mais de 10 K usuários via WhatsApp. Empresa prepara versão corporativa para mapear riscos psicossociais.
Read articleAnaclaudia Zani explica os mecanismos neurais por trás da autossabotagem e o caminho prático para reprogramá-los.
Read articleAnaclaudia Zani entrega o passo-a-passo para reprogramar o cérebro e quebrar padrões que sabotam objetivos.
Read articleAnaclaudia Zani explica por que o "respira fundo e espera passar" não funciona, e o que fazer no lugar.
Read articleAnaclaudia Zani comenta a permanência e os usos contemporâneos do teste projetivo mais icônico da psicologia.
Read articleComo o cérebro reage ao acúmulo da reta final, e o que fazer pra chegar em janeiro inteiro.
Read articleCobertura do Correio Braziliense traz a fala da neurocientista Anaclaudia Zani sobre avaliação projetiva.
Read articleEpisódio completo com a founder da EITA: bastidores, ciência e o que vem por aí. 2M+ inscritos no canal.
Watch episodeAll features in every plan. The longer the term, the bigger the discount.
September is over, but our mission doesn't fit in a calendar. This campaign brought EITA close to a lot of people, so we decided to extend Yellow September to make sure no one misses the best price of the year. It won't last long. You won't need her every day. But on the day you do, she'll be there: with your history, on your WhatsApp, ready.
There will be no Black Friday: this is EITA's lowest price of 2026, and these are the last days to get it.
There will be no Black Friday: this is EITA's lowest price of 2026, and these are the last hours to get it.
If you're going through a crisis right now, please reach your local emergency service (in Brazil, call 188, CVV, free, 24h). EITA is not an emergency service.
Recurring subscription. Auto-renews at the end of each period until you cancel.
If you still have questions, just reach out.
Pick how you prefer to talk to us:
EITA is a virtual mentor that uses AI trained on neuroscientist Anaclaudia Zani's methodology to help you navigate emotional challenges, organize your life and make better decisions.
On WhatsApp, Telegram, in your browser or in the EITA app. You pick the channel you prefer — all synced, EITA remembers everything no matter where you talk to her.
Just subscribe, pick your preferred channel and chat with EITA like you'd chat with anyone. Text or audio, at your own pace, whenever you need.
Yes. Full confidentiality. LGPD compliant. Your conversations are protected and never shared with third parties.
Yes, no catch. Simple, transparent cancellation policy: cancel right from your dashboard or by talking to support.
No. EITA is a complementary tool for emotional support and productivity, but it doesn't replace professional psychological care.
You can pay with Pix or credit card in up to 12 installments (on the annual plan). We accept all major credit card brands.

Segunda-feira, 10h17, você acha um erro seu na planilha e começa a ensaiar como corrigir sem dizer que foi você. Quando o colega faz o mesmo, você chama de coragem. Sete estudos da Universidade de Mannheim deram nome a essa assimetria, e o que explica é a distância de onde você se olha. Quatro passos para mudar a lente […]
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Terça-feira, 21h47, o grupo do trabalho acende e a sua mão já está no celular antes de você decidir. Esse impulso tem nome e escala de medida desde 2015. Ele não depende do volume de mensagens, e quem recebe quase sempre lê uma pressa que o remetente não tinha. Quatro passos para devolver a noite a você […]
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Quinta-feira, 9h52, você chama a Marta de Márcia na frente de todo mundo. A gafe durou quatro segundos; o tribunal interno, seis horas. No experimento clássico de Cornell, quem vestiu a camiseta constrangedora achou que metade da sala tinha notado. Menos da metade disso notou. E o antídoto foi testado em laboratório […]
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Read postThe mentor who's with you when your heart tightens, your stomach turns and your mind ties in a knot.
I want EITA by my sideNormalyze: EITA inside your team + an Emotional Compliance dashboard for leadership.
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