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The gift that asks how they are doing. Every single day.
EITA is an emotional mentor created by neuroscientist Anaclaudia Zani that stays close to someone you love on WhatsApp or in the App: she talks, comforts and teaches how to handle anxiety, one day at a time. Gifting takes 2 minutes; your loved one simply receives a caring message on their WhatsApp and can start chatting.
How to gift it, no mystery.
Choose the plan
Quarterly to mark a moment: a birthday, a rough patch, a fresh start. Annual for someone you want cared for all year long, with a lower monthly cost. A good gift does not expire in 30 days. With a credit card, the subscription renews automatically until you cancel. With Pix, it does not renew: when the period ends, the recipient decides whether to continue.
At checkout, enter the recipient’s WhatsApp and email
The payment is yours; the WhatsApp and email belong to the recipient. That is how they receive the conversations, the content and the subscription details.
EITA introduces herself on their WhatsApp and the magic begins!
It starts with a warm first conversation, at their pace. Over the following days it becomes a care routine: a good morning at their usual time, someone who asks about their day and truly listens, reminders of what matters and voice notes in Anaclaudia’s voice for those who prefer listening. Tell them beforehand if you like. Or let it be a surprise.
Your parents do not need to learn new technology. They already know how to use EITA.
If they send "good morning" to the family group chat, they already know everything they need. No new app, no password, no learning curve.
Who came to your mind?
Tap a scenario and see how EITA cares in practice.
Daily company for the one who moved away.
College in another city, first job, routine swallowing the phone calls. EITA follows their day to day: asks how the exam went, notices when homesickness hits and reminds them to call the family.
You cannot call every day, and that is okay. EITA cares in between so no one carries the week alone.
Those who give EITA love to tell.
"I live far away and the guilt lived with me. Now my mother has someone to talk to at 7 a.m., when she wakes up too early. She laughed telling me EITA remembered her birthday before I did."
"My daughter would never seek help on her own. She got her pride from me. I gave her EITA for her birthday saying it was 'just an app'. Three weeks later she called me in tears to say thank you."
"He would never sit in a therapist’s office. But replying to messages? That he does. Now he says things at dinner I had never heard in 20 years of marriage."
"When her divorce came through, I did not know what to say. So I gave her someone who did."
"My grandma calls EITA 'my little phone friend'. It costs less than the flowers I used to bring out of guilt."
The next story could be yours.
Did someone come to mind just now? This gift takes 2 minutes to give.
Gift EITARepresentative stories of how EITA is gifted.
Inside the gift.
EITA does not replace professional care and is not intended for suicidal crisis situations. If you are at risk in Brazil, call 188 (CVV) or go to the nearest hospital.
20+ years of clinical experience · 7+ years developing the method · every EITA reply is born from her methodology.
How much care do you want to give?
Less than a bouquet per month, and it lasts much longer.
Before you gift it, let us clear things up.
Does the person need to install anything?
No. EITA arrives on the WhatsApp they already use. No new app, password or sign-up.
How do they receive the gift?
EITA sends the first message introducing herself warmly. You choose whether to tell them beforehand or make it a surprise.
Does it work for people who are not tech-savvy?
That is our favorite use case: if they can send "good morning" to the family group chat, they already know everything they need.
Whose email and payment is it?
The payment is yours. The WhatsApp and email belong to the recipient: through them they receive the conversations with EITA, helpful content and the subscription details. That way, if one day they want to renew, everything is already in their name.
What happens when the period ends? Does it auto-renew?
It depends on how you paid. With a credit card, the subscription renews automatically so the care is never interrupted: ideal for an evergreen gift. You can cancel anytime, no tricks. With Pix, there is no auto-renewal: at the end of the period, invitations to renew are sent. Ideal for a temporary gift, to see if the person settles in and wants to continue.
Can I schedule it for a special date?
We do not offer scheduling yet, but subscribing takes 2 minutes. Subscribe on the day itself and the first message arrives right away.
What if they are already a subscriber?
Talk to us on WhatsApp and we will sort it out: credit or exchange, no red tape.
What if they do not like it?
Unconditional 7-day guarantee, full refund.
